
Here’s a little heads up for those of you thinking of starting a freelance business or who are in the process. Once you get your business registered with the state and federal government, they will sell your information faster than you can blink, and it can lead to some confusing and potentially expensive junk mail disguised as important invoices. But let’s back up a little.
I intended to register my business with a PO Box address, because I work out of my home and didn’t want to have my home address floating around. Unfortunately, the government registration process requires a physical address for your business. I dutifully filled out all my information thinking “If I provide a mailing address, that will the one the government will use (and sell, rent, trade, list or whatever else they’ve done with it). Not so surprisingly, my home mailbox was almost immediately flooded with offers for business banking, supplies, tax services, etc.
While this was annoying, it wasn’t worrisome until I trademarked my logo and business name. That was when the real sharks started to smell blood and almost got me to part with some hard-earned (and too scarce) cash. I started receiving very official-looking documents with important-sounding titles, like “Registration of the International Trademark Renewal” (that’s one I just received yesterday). These documents are setup like an invoice with an amount due, a due date, and a claim that this money is needed to register your trademark in a particular country or database.
What kept me from just sending in a check to “protect my business” was the outrageous amount they demanded, which was far more than registering the trademark with the government had cost (the one I received yesterday asked for $2,327 USD). When I received the first one of these, my heart about stopped, and I frantically searched the front and back of the document for the fine print. It was well hidden, but all of these “invoices” have a little clause that explains this is actually an offer not a bill.
The moral of the story is learn from my panic attack, and don’t let these sharks scare you or get any of your business’s cash. If you receive these offers, just tear them up. If you’re are worried about trademarking or registering your business, and the business is in the US, go to the US Patent and Trademark Office’s site for info (USPTO.gov).